Our History

Central Florida's #1 high-end appliance dealer has been under new ownership since February of 1999.

Dan's goal is to build on the success and excellent reputation of Milcarsky's Appliance Center by building on the values that have been a part of the business since it was founded.

The tradition of excellence that Ed Milcarsky started back in 1964 along with his work ethic, determination and unsurpassed customer service, caused customers to keep coming back as well as referring their friends and family.

This excellent word-of-mouth advertising is one reason why Milcarsky's Appliance Center has grown-----they are the #1 Builder Distributor of high-end appliances in Central Florida and are considered “the” place to go for the best brands, the best prices and unsurpassed expertise from a true Builder Distributor sensitive to the needs of the customer and professionals in the building industry. Milcarsky's is very proud of the fact that they are consistently recognized as the appliance provider for many builders who have won the prestigious Aurora award.

The story behind the purchase of the business is a very interesting one: Prior to purchasing the business, Dan was the Area Sales Manager for General Electric for 17 years, spending the last ten years of his career with G.E./Monogram calling on Ed Milcarsky as well as all of the other appliance dealers in Orlando and surrounding counties.

“Once I made the decision to buy the business, one of the hardest things that I had to do was to tell my dealers, whom I considered friends, that I was leaving as their salesman and that I was going to be a competitor. (It was also at this time that I wished I hadn't done such a good job helping them build their business!). Seriously, I assured them that the business that we conducted together was both private and sacred and that I would conduct myself with the highest level of integrity. I've kept that promise.”

When Dan was asked what makes his business so unique, he replied, “One thing is that we don't try to be all things to all people. We are not a price-point retailer attempting to serve the distinctly different retail and building segments. We are a builder distributor and we are entirely focused on meeting the needs of professionals in the custom home building industry----the builder, designer, architect, cabinet firms and, of course, the customer. We are acutely aware of the issues of building and design and we have an extremely experienced and dedicated team of sales consultants and staff.” A retailer doesn't have this kind of focus and, as Dan likes to put it, “There is no substitute for experience!”

Dan pointed out that a price-point retailer tries to sell everything from the $199 dishwasher to the $10,000 Professional range. “It's hard to be all things to all people. We do not display $199 dishwashers or standard clean ranges----the custom home customer is not interested in these products. We don't have the largest display floor but we do have ten live kitchens where customers can see top quality appliances in true kitchen settings----the kind of appliances they are looking for. The retail approach gives people the impression that a big display floor means that their prices are probably lower than ours when this, in fact, is not the case.”

This is just one reason why Milcarsky's sells and installs more built-in refrigerators than anyone else in Central Florida.

Dan elaborates further, “Another thing that separates us from a retailer is that the retail approach can lead to salesmen who are more concerned about their next “up” on the sales floor than allowing the customer to take their time in the appliance selection process. Our approach is different. We will spend whatever amount of time it takes to make them happy with their selection, to enjoy the process, and to not feel rushed. To accommodate the busy schedules of our clients, we offer appointments and will also meet with them after hours if necessary. We'll even make house calls to the job site to meet with the builder and/or customer to discuss things like ventilation and installation issues and options. We do all of this at no extra charge to the builder or client.”

Milcarsky's is the only Builder Distributor in Central Florida to offer all of the following brands that custom home builders and their customers are looking for including such quality brand names as SubZero, Wolf, Asko, Dacor, G.E., Monogram, Profile, Viking, KitchenAid, Thermador, Gaggenau, Bosch, U-Line, Miele, DCS, Scotsman, Faber, Vent-a-hood and Abbaca custom hoods.

Milcarsky's does the little things that add up to happy customers. For example, each customer is greeted by a receptionist and they are offered complimentary beverages. If a customer needs a service call on an appliance, Milcarsky's receptionist asks the client when it would be convenient for the service call to take place. She obtains dates and times that are convenient for the customer and then calls, the appliance manufacturer to schedule the appointment for the customer instead of having the customer cal 800 numbers or regional offices out of state. Milcarsky's performs this service for all of their clients. “All of the “extra” things that we do are part of making it right for the customer and the customer will never pay a penny extra for their appliances for us providing these levels of service”, states Dan.

Milcarsky's employs 5 full-time sales consultants who are extremely knowledgeable and experienced with over 120 years of appliance industry experience including Dan's experience as an Area Sales Manager for G.E.. This level of experience assures customers that they are in very capable hands.

“We are committed to this business and you have my personal commitment to do whatever it takes to make everyone's job easier and to make the clients' appliance experience as pleasant as possible.”

“With all due respect to my competitors, I believe that we are the best place in Central Florida to purchase top-quality appliances.”

You can see why Milcarsky's is where it is! They cover all the bases by providing levels of service, selection and expertise second to none----they are definitely not you typical retailer! Please visit Milcarsky's showroom in Longwood at 461 E. Hwy 434. They are conveniently located exactly three miles east of I-4 on Highway 434, fifteen minutes from downtown Orlando. Their professional and knowledgeable sales staff will be very happy to assist you with your next appliance purchase, whether it be a built-in refrigerator or an entire appliance package for your new home or remodel project.